Femme Nativa
Mobile Fitness Platform for Women
Boosting user engagement and performance for a women’s fitness app with enhanced features.
Services
Development, UI/UX Design
Deliverables
Web App, Native App
Project Type
Fitness Platform
Timeline
3 Months
Project Background
Challenges in Performance and Stability
Femme Nativa by Rachael Attard is a fitness application designed to help women simplify their workout routines by offering an all-in-one platform for health and wellness. The app, originally developed as a Bubble web app and wrapped into a native iOS and Android application, faced significant performance issues that impacted user experience and scalability. Users reported slow load times, frequent buffering, app freezing, and glitches in key features such as the community section and notifications. Additionally, persistent technical bugs in the admin panel and excessive reliance on third-party plugins contributed to instability and unexpected system failures.
The Need for Expert Intervention
Recognizing the need for an expert review and long-term scalability solutions, the Femme Nativa team engaged Codemap Agency to conduct a comprehensive audit of the application, identify and resolve existing inefficiencies, and implement structural improvements to optimize performance. The primary goals included stabilizing the app, improving speed and reliability, enhancing the overall user experience, and introducing new features to expand functionality.
Our Approach
Phase I: System Audit
To address Femme Nativa’s challenges, our team implemented a structured three-phase process that combined an in-depth system audit, strategic recommendations, and hands-on technical optimizations. We conducted a full technical review of both the web and native applications to assess backend workflows, frontend functionality, database structure, and API/plugin dependencies. The audit uncovered key bottlenecks causing performance slowdowns, inconsistencies in data retrieval, and excessive reliance on third-party integrations, which were contributing to instability. The findings provided a roadmap for targeted improvements to enhance app performance and reliability.
Phase II: Audit Documentation & Recommendations
A detailed audit report was prepared, outlining technical inefficiencies, potential UI/UX enhancements, and necessary infrastructure upgrades. Our team proposed actionable solutions, including optimized data-handling workflows, plugin consolidation, and restructuring of critical backend processes to improve efficiency. The recommendations focused on improving load times, minimizing app crashes, and ensuring scalability for future growth.
Phase III: Implementation & Optimization
With the audit insights in place, we executed a series of optimizations aimed at stabilizing the app and enhancing performance. Key improvements included resolving slow data loading, fixing video playback buffering, optimizing the community section, and restoring full functionality to the notifications system. The admin panel was refined to eliminate recurring issues, and third-party dependencies were restructured to prevent future app failures. Additionally, new features such as functional push notification campaigns and enhanced user login options were introduced to elevate the overall user experience.
The Results
Enhanced Speed & Stability
The collaboration between Femme Nativa and Codemap resulted in significant technical and functional improvements, directly enhancing the app’s performance and user experience.Post-optimization, the app experienced a noticeable increase in loading speed and responsiveness. Persistent issues with data retrieval and buffering were resolved, ensuring smoother navigation and an improved workout experience for users. Additionally, backend optimizations reduced system strain, making the platform more stable and efficient.
Improved User Experience & Functionality
With glitches eliminated and key features fully operational, user engagement within the app increased. The community section, notifications, and admin panel saw major improvements, allowing seamless interactions and management. New features such as a calorie and macros calculator, heart rate tracking, and expanded login options enhanced the overall usability of the app.
Optimizing Performance for the Long Run
Codemap’s strategic optimizations positioned Femme Nativa for sustainable growth. By reducing reliance on unstable third-party plugins and implementing more efficient workflows, the app is now better equipped to handle increasing user demands without compromising performance. With a more stable infrastructure in place, Femme Nativa can confidently scale its offerings and introduce future updates with ease.
