Concrete Circle
Street Dance Network & Booking Platforms
A digital network and casting platform uniting street dancers with top-tier talent opportunities.
Services
Development, UI/UX Design
Deliverables
Web App
Project Type
Marketplace
Timeline
6 Weeks
Project Background
Empowering the Street Dance Community
Concrete Circle is a groundbreaking digital network and booking platform designed for the street dance community. Rooted in the #ForUsByUs movement, its mission is to elevate and connect dancers through a dynamic online ecosystem. The platform provides dancers access to vetted professional opportunities while enabling clients and talent agents to streamline the discovery and casting process for top street dance talent.
Validating Market Demand
The project aimed to refine the MVP (minimum viable product) based on real-world feedback from early adopters. The goal was to test core business assumptions, gather user insights, and create a functional product that could validate the viability of the business idea. Concrete Circle sought a scalable and adaptable platform that could seamlessly evolve based on community needs.
Laying the Digital Foundation
Given the nature of the platform as a talent marketplace, Codemap Agency was engaged to build an MVP that could handle complex workflows, high user volume, and seamless interaction between dancers and recruiters. The goal was to create a solid foundation for future scalability and user engagement.
Our Approach
Agile Development and Market Responsiveness
Codemap leveraged its proprietary framework for rapid development, ensuring that Concrete Circle’s MVP was built efficiently while incorporating early feedback. The development process was structured into two major build cycles:
Build Cycle 1: MVP Development & Testing
- Conducted in-depth project discovery and scope validation.
- Created UI/UX designs in Figma to align with Concrete Circle’s brand identity.
- Utilized Bubble.io for front-end and back-end development, ensuring scalability.
- Conducted iterative testing and debugging to refine platform functionality.
Build Cycle 2: Iteration & Enhancement
- Integrated user feedback from early adopters to refine features and improve user experience.
- Further optimized platform workflows, reducing friction in talent discovery and booking.
- Finalized QA testing to ensure a smooth and reliable user experience before launch.
The Results
A Fully Functional MVP Ready for Market Testing
By the end of the 45-day engagement, Concrete Circle had a fully operational MVP designed to connect dancers with career opportunities seamlessly. The platform successfully validated key business hypotheses, providing a solid foundation for further market testing and expansion.
Scalable, Future-Ready Infrastructure
Leveraging Bubble.io’s no-code capabilities, the platform was built with scalability in mind. This approach allows Concrete Circle to grow without immediate concerns over user limitations or expensive infrastructure shifts. The ability to integrate advanced workflows ensures that the platform remains adaptable to future business needs.
Stronger Community & Industry Alignment
The early user adoption phase provided invaluable insights, reinforcing Concrete Circle’s role as a unifying force in the street dance community. With a functional product in place, Concrete Circle is now positioned to refine and expand its offerings, paving the way for continued innovation in the dance industry.
